The impact of customer personality and online brand community engagement on intention to forward company and users generated content:

1 1 10 The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case Mahmoud Yasin Primary Author Lucia Porcu Additional Author Mohammed T. Abusharbeh Additional Author Francisco Liébana-Cabanillas Additional Author mixed material UK Routledge Tailor Francis 2020