MODEL PENINGKATAN LOYALITASMAHASISWA BARU DALAM KEPUTUSAN PEMILIHAN FAKULTAS EKONOMI UNISSULA, MELALUI GAYA HIDUP, KELOMPOK RUJUKAN, JEJARING SOSIALDAN BRAND ATTACHMENT
The purpose of this study are to identify and analyze the influence of lifestyle, reference groups, social networking and brand attachment and loyalty to the election decision. This study is refer to the last research by Imron (2…


